Jonmichael Moy - Vice President of Operations, AskforTask
Jonmichael Moy's Bio:
Jonmichael Moy (Jon Michael Moy) is a Toronto technology executive passionate about using his significant experience in growing e-commerce businesses and marketplaces and introducing new digital products to market. A seasoned veteran of Silicon Valley who has more than seventeen years of experience in management and operations, product and business development and marketing, Jonmichael Moy has held senior-level roles in industry-leading digital businesses such as eBay, PayPal, Torstar Corporation, and most recently, AskforTask.
Jonmichael earned a bachelor’s degree in industrial management and economics from Carnegie Mellon University in Pittsburgh, Pennsylvania. After earning his degree, he began his career by working with CapGemini where he served as a senior consultant. Following his work at CapGemini, Jonmichael’s passion for operations and product development led him to serve as a Product Manager at Jamcracker, where he guided an 8-person cross functional team in two major platform launches, resulting in increasing business user engagement by over 110% and incremental revenue by 20%. Prior to Jamcracker, he also enjoyed launching a web application portal for which he secured $200,000 in seed funding.
In 2007, Jonmichael was hired by eBay. During his six years at eBay and its PayPal subsidiary, he guided a range of strategic initiatives and moved from Product Manager in 2007 to Head of Product by 2009. As Head of Product at PayPal Canada, Jonmichael helped grow a $2B-plus consumer and merchant payment product portfolio. He also helped lead the launch of PayPal Canada (www.paypal.ca) and PayPal Payments Pro, with PayPal Payments Pro becoming Canada’s fastest growing merchant services payment product, achieving triple digit revenue growth in its first three years. Additionally, Jonmichael led a 30+ person cross-functional team in launching eBay's first marketplace shopping cart, an initiative that resulted in the doubling of average order size and allowing more than 30 large retailers to onboard onto the platform.
Following his work at eBay and PayPal, Jonmichael was brought on by Torstar Corporation as its Managing Director. At Torstar, he was invaluable in guiding the company’s turnaround of its automotive digital portfolio, a portfolio that included Wheels.ca, Autocatch.com, Lead Driver, and LeaseBusters.com.
His work at Torstar drove double digit growth within two years. Jonmichael also secured the co-title sponsorship of the TADA Canadian International Autoshow with the Toronto Star and led in the relaunch of the flagship Wheels.ca website that lifted revenues by 12 percent on a 60 percent improvement in user engagement. While at Torstar, Jonmichael managed a 30-person business unit consisting of seven direct reports and also negotiated content marketing, user content generation, and revenue sharing agreements and partnerships with local and national content providers.
Today, Jonmichael helps drive sustainable growth at AskforTask, Canada’s largest and fastest growing on-demand home services platform. As AskforTask’s Vice President of Operations, he brings his expertise in product strategy, business partnerships, and operations management to help drive the company’s growth trajectory.
Outside of his career, Jonmichael Moy loves to play hockey and organizes hockey teams across the province of Ontario. He also enjoys hot yoga and actively supports local entrepreneurs around the world through micro financing, as well as supports the UNICEF organization.
Jonmichael Moy's Experience:
Managing Director at TorStar CorporationJuly 2013 - April 2016 | Toronto, Ontario
Business Leadership: Spearheaded financial turnaround of company's automotive digital portfolio (Wheels.ca, Autocatch.com, Lead Driver, and LeaseBusters.com), achieving double digit EBITDA growth within the first 2 years. Grew network traffic to 500,000+ monthly UV, including a 25% growth in monthly UV YoY after the launch of the new Wheels.ca website, and lead conversion to 5.8%. Product Strategy: Defined product strategy and road-map of the relaunch of Wheels.ca, Torstar's flagship automotive site, including new editorial direction, integrated sponsored content/video model, and new advertising products; resulting in 60% increase in user engagement and 12% lift in revenue. People Development: Managed a 30-person business unit consisting of 7 direct reports (sales, marketing, content, product, customer service, data capture operations, and analytics). Sales Leadership: Restructured national, corporate, and local channels resulting in triple digit growth in direct, reseller, and programmatic advertising revenue. Defined the engagement rules across a 100+ multi-sales channel (Metro Media, Metroland Corporate, Olive Media, Primedia, and local teams). Content Development: Negotiated content marketing, user content generation, and revenue sharing agreements and partnerships with local and national content providers resulting in a 30% reduction in production costs with no impact to user engagement KPIs.
Head of Product, Paypal Canada August 2009 to March 2013 / Senior Product Manager, eBay , June 2008 - August 2009 / Product Manager, Paypal, September 2007 - June 2008 at eBay - Paypal (an eBay company)June 2008 - March 2013 | Shanghai, China
Business Leadership: Oversaw the P&L , strategic planning, and product marketing of a $2.2 B TPV/$120M revenue consumer and merchant payment product portfolio. Developed third party shopping cart programs resulting in over a 37% increase in merchant activation. Product Strategy: Launched PayPal Canada (www.paypal.ca) and Website Payments Pro - the company's fastest growing merchant services payment product in Canada resulting in triple digit growth in revenue YoY in the first three years of launch. Strategic Development: Provided legislation recommendations of as a member of Canadian Payments B2B task force to the Minister of Finance in moving government and corporate entities toward digital payments resulting in the creation of B2B pricing, APIs, risk models to be built to drive Paypal adoption. Conversion Optimization: Led a 30+ person cross-functional team in launching eBay's first marketplace shopping cart resulting in the doubling of average order size and enabling over 30 large retailers to onboard as a result of unified e-commerce, merchandising, and order fulfillment experience. People Leadership: Managed a 3-person country project team and lead a 16 person cross-functional team overseeing all user workflows, wireframes, content, pricing, French translation, and legal. Mobile Payments: Launched a P2P mobile payments beta enabling buyers a safer way to send payment to Kijiji classifieds sellers using their Paypal Wallet targeted at increasing consumer acquisition by 10%.
Founder at Personal TaoMay 2006 - September 2007 | Shanghai, China
Operations Management: Developed and executed a business plan to launch a boutique fitness/nutrition coaching service for expatriates. Fostered marketing partnerships with professional athletic facilities, rehabilitation providers, corporate residential buildings, and media resulting in business being sold.
General Manager at Golden Temple RestaurantNovember 2001 - April 2005 | Brookline, MA
Change Management: Spearheaded a financial turnaround of a "Best of Boston" landmark restaurant through workflow management, systems implementation, employee training, marketing, and public relations resulting in over 20% increase in revenue and tripled EBITDA within a 2-year timespan.
Product Manager at JamcrackerJune 2000 - September 2001 | Santa Clara, CA
Product Management: Managed product requirements, use cases, UI components, and pricing for Jamcracker Enterprise 3.0, a web services application delivery platform. Project Management: Directed a 8-person cross functional team in delivering two major platform releases resulting in increasing business user engagement by over 110% and incremental revenue by 20%.
VP Product and Business Development at AspeedientJuly 1999 - June 2000 | New York, NY / Palo Alto, CA
Product Strategy: Defined product roadmap, functional requirements, and use cases for the beta development of SCO Tarantella-based web application portal with the capacity to support 100,000 concurrent users (similar to today's Google apps). Business Development: Secured $200k in seed funding. Developed an affiliated marketing and revenue sharing model - connecting online advertisers, open source Linux software developers and vendors, service providers, and reseller channel partners through proprietary platform.
Senior Consultant at Cap GeminiAugust 1997 - July 1999 | Chicago, IL
Process Improvement and Implementation: Led team in providing process workflow recommendations and overseeing the implementation of a custom Delphi client-Oracle dB server application resulting in client order fulfillment time reduced by over 60%. Change Management: Oversaw the creation and execution of "best practices, methodologies, and standards" Y2K remediation project for Fortune 500 CPG company. Supervised the deployment of over 100k legacy manufacturing systems resulting in zero disruption to operations.
VP Operations at AskforTaskNovember 2016 - Present | Toronto, Ontario
Business Leadership: Formulated annual budget and operating plan with achievable forecasts to hit growth targets based on localized marketing, digital marketing, conversion optimization, and referral. Product Strategy: Oversaw product roadmap and sprint planning for five products to improve cross device fantastic customer experience across mobile and web based on consumer insights and KPIs. Operations Management: Defined vetting requirements and checkpoints to establish marketplace trust and safety. Implemented new on-boarding process and automated systems to increase supply activation, retention, and quality assurance by triple-digit percentage.
Jonmichael Moy's Education:
Carnegie Mellon University1994 – 1997Bachelor of Science in Business Administration and EconomicsActivities: Student Leadership: Association for Industrial Management Economics President, Pittsburgh Underground Mentoring Program Founder, Tartan Newspaper Editor, Tartan Ice Hockey Team
Jonmichael Moy's Interests & Activities:
leadership, technology, yoga, hockey,